Hi there! I’m Jeffrey, an entreprenur and software developer.
I'm currently working on a new project with my trusty co-founder, Maria. Details to come.
In 2013 I co-founded Mealime with my partner. The product started with us manually emailing PDF meal plans to customers; over the next five years it ended up as a top meal planning app on iOS, Android, and the web. Mealime was acquired in 2018.
As Mealime was my first real company, I learned a lot from the whole experience. This blog is my attempt to clarify my own thinking, explore lessons learned, practice the craft of writing, and help aspiring founders avoid (some) of the mistakes I made.
Please feel free to say hello on Twitter or email me. I love meeting new people and am always up for a coffee if you're ever in Vancouver, BC. And don't forget to subscribe to my occasional newsletter below!