Lessons learned starting & building a small internet business

Hi there!

I’m Jeffrey Bunn. I co-founded Mealime, a top meal planning app on iOS, Android, and the web.

I’ve been building Mealime since 2013 and, after years of making mistake after embarrassing mistake, I finally feel like I have something to say. This blog is an attempt to clarify my own thinking, practice the craft of writing, and help aspiring founders avoid (some) mistakes.

Mealime was bootstrapped (self-funded) with two co-founders and is now profitable; as such, I don’t have experience fundraising, scaling, hiring (yet), or anything related to hyper-growth businesses. Thus, you won’t find anything like this here, until I experience it myself.

Rather, in this blog you’ll simply find my experiences starting and growing a small internet business. They may or may not apply to you, but my hope is that you can take something valuable from each of them.

I post new articles once per week or so. Get these articles in your inbox by subscribing to my newsletter below, and be sure to say hello to me on Twitter.

Thanks for being here!

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